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For the First Time Ever, Bluey Toys Are Coming This Summer

As we speak, I’m at New York Toy Fair at the Jacob Javits Center in New York City. This annual industry-only event brings toymakers, big and small, from every corner of the globe to show off the latest toys, action figures, board games, dolls, plushies, and anything else a kid could want, with the goal of these companies to make sales ahead of the holiday season. Bluey is still a newcomer when it comes to merchandise, but that’s about to change with this latest announcement made during the show.

Moose Toys has formally announced their plans with Bluey after being named the Global Master Toy Partner for the show. Many of the products are already available in the UK, but now we know what the plans are for the U.S. release. Starting this summer, stores across the nation will receive their first dose of Bluey action figures and plush toys – hopefully the first of many.

Take a tour of their booth from the event courtesy of Play, Live, Repeat:

Not only are we getting Bluey herself, but we will also be able to purchase figures of the entire Heeler family, as well as her friends (plus – here comes The Grannies!). You can’t have Bluey figures without a house, and that’s the first playset announced for this series as well. In addition to the figures, Moose showcased their adorable plushies in two different sizes and a Shadowlands board game among other products.

Stay tuned as we get more information about this line as we get closer to their release date.

Below is the official press release via The BBC:

New York, NY – Moose Toys, an Australia-based toy company known for its best-in-class products, is introducing the first ever collection of Bluey toys based on the smash-hit series from “Down Under” that has won over U.S. audiences since its fall 2019 premiere. The new toy collection arrives at retail beginning August 1, 2020. Created by Ludo Studio and brought stateside by BBC Studios, Bluey airs in the U.S. on Disney+, Disney Channel, and Disney Junior. The debut range of Bluey toys from Moose Toys will be featured at 2020 Toy Fair New York, February 22-25, 2020, Javits Convention Center, Booth #2535.

Bluey arrived stateside with an impressive pedigree. It was Australia’s No. 1 children’s television series of 2019, peaking at the top spot on the iTunes children’s chart, and the No. 1 program ever on Australia’s ABC iview. The debut line of Bluey toys was also a sellout success last year in Australia. Moose brings Bluey to life for American children through a collection of play sets, figures, plush characters, and accessories featuring Chilli (Mum), Bandit (Dad), and Bingo (Sister). The toys were designed to inspire kids and families to recreate their favorite moments from the popular show at home. To learn more about the highly anticipated line, visit

Bluey has been a breakout hit everywhere for portraying the fun, and often funny, day-to-day life of real families,” said Suzy Raia, VP Consumer Products and Business Development, BBC Studios. “We couldn’t have picked a better partner to launch the Bluey consumer products program in the U.S. than Moose Toys. The new toys will extend all the Bluey fun beyond the screen and invigorate the imagination of children.”

“After the phenomenal success of Bluey in Australia, we can’t wait to introduce Bluey toys to U.S. families later this year,” said Paul Solomon, co-owner, Moose Toys. “Our Bluey collection celebrates everyday family life and encourages imagination and discovery through play. Moose is a family-owned company headquartered in Australia, and we share a lot of the same core values as Bluey. As fellow Aussies, we are in a unique position to bring the magic of the show to life in toys.”

Bluey follows the adventures of a lovable and inexhaustible 6-year-old Blue Heeler puppy who lives with her dad, mom, and 4-year-old little sister, Bingo. In every episode, Bluey uses her limitless Blue Heeler energy to play elaborate games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighborhood into her world of fun.

Bluey is produced by the Emmy® Award-winning Ludo Studio for ABC KIDS (Australia) and is co-commissioned by ABC Children’s and BBC Studios. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated and post produced in Brisbane Queensland, Australia, with funding from The Queensland Government through Screen Queensland and the Australian Government.

Thumbnail image courtesy of Laughing Place.


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